ASSAN — Packaging and Brand Identity for a Handmade Creative Store

At ASSAN, we set out to craft minimalist, high-quality products that are both sustainable and beautiful. The brand identity draws inspiration from the elegance of African women, adorned with handcrafted elements that celebrate their rich cultural heritage.

The logo symbolizes Assan as “the eye that sees beauty in everything,” embodying creativity and a full life enriched by craftsmanship. Our strategy is to reflect this vision through clean, minimalist design and sustainable packaging that captures the essence of artistry and elegance, making ASSAN a distinctive, authentic brand.