Yayoi Sushi is a Japanese restaurant in Egypt that focuses on offering traditional, healthy sushi prepared with authentic methods. The brand’s visual identity is designed to emphasize safety and authenticity, addressing concerns surrounding the spread of COVID-19.

To build trust, I incorporated a logo featuring a fisherman from Japan’s Yayoi period, symbolizing the careful preparation of food using ancient techniques like pickling to ensure safety and freshness. The use of wooden dishes further connects the brand to this historical tradition, providing customers with a fully immersive Japanese dining experience.

This strategy differentiates Yayoi Sushi by blending cultural heritage, health, and safety, creating a unique offering that resonates with modern consumers.